Who I am
I’ve always loved art, music, and creation in general. I believe all art is beautiful, and rather than obsessing over where it comes from, I care about how it makes people feel.
When I was little, I was fascinated by music, commercials, and the way a great ad was never only about the product. It was about the context around it, the feeling, the memory, the wit, the emotion, and the reason you suddenly connected with a brand.
I love comedy. I love emotion. I love feeling. I love the witty, the edgy, the cinematic, and the strange little details that make life feel alive. That energy is always somewhere in my craft.