Campaign Case Study
SILLÉA
Brief
Create a fragrance campaign where desire is felt as a shift in perception rather than shown through conventional luxury imagery.
My role
Creative direction from concept through final edit, including visual development, AI image and video direction, editing, and sound direction.
Approach
Keep one controlled physical space while changing camera behavior, color, sound, and point of view as perception begins to destabilize.
Deliverables
16:9 campaign film · Static campaign stills · Sound direction
SILLÉA is a luxury fragrance campaign about desire destabilizing perception.
The perfume does not transport her. It changes what she can trust.
After noticing the SILLÉA bottle, one woman’s controlled reality begins to fracture into brief visions of another possibility: the same room in crimson, an impossible romantic encounter, transformed hands and clothing, and a city beyond the window that no longer behaves like the one she knows.
One room. Two perceptions.
Normal reality stays composed and controlled. The altered fragments are unstable, handheld, and experienced through her own eyes. Matching geography keeps every hallucination tied to the physical room, so the campaign never becomes a collection of unrelated fantasy scenes.
Psychology through sound.
Drones, fragmented human voices, reversed textures, low-frequency pulses, and moments of near-silence replace a conventional song. The soundtrack behaves like another fracture in perception: seductive, luxurious, and slightly unreliable.